A banner ad (or web banner), is an advertisement displayed on a web page. The advertisement consists of an image (.jpg, .png, .gif, .svg) or a multimedia object (usually Flash or HTML5). Banner ads can be static or animated.
Static banner ads are just simple images you can click on and get to the website or landing page of the advertiser.
The purpose is the same as for the static banner ads “Get noticed and make sure the user clicks on them”.
Did you know…?
The first ever banner ad was launched on October 27 in 1994 on Wired Magazine ( called hotwired.com at the time). It was a simple banner that said “Have you ever clicked your mouse right here? You will” and the banner sent the user to an AT&T campaign.